And now, I am probably close to figure it out.
P.S. And noted the clash with our national constitution.
A recent two-page spread in the New York Times, costing thousands of US dollars and featuring the prime minister’s wife, was placed on behalf of the Malaysian government.
In an e-mail response to questions from The Nut Graph, the New York Times said: “The advertisement was placed by an ad agency on behalf of the Malaysian government.”
The response from New York Times executive director of community affairs and media relations, Diane McNulty, reveals that the ad was not placed by private individuals, as suggested by the last line in the ad’s congratulatory message.
McNulty, however, declined to disclose how much the ad cost, saying the company never discusses the cost of an individual ad as there are many variables and rates involved. These include the kind of schedule the ad purchaser has with the company, as well as the advertising category it falls within.
However, research on previous full-page ads taken out in the New York Times suggests that the cost of such advertisements ranges from US$180,000 to US$230,000. This amounts to between RM580,000 and RM740,000 for a one-page ad.
A two-page colour spread such as the one featuring Datin Seri Rosmah Mansor is expected to cost far more.